观点
我们怎么想这件事
不是行业通讯。只写做产品时我们真正争论过的问题，以及它们最后变成了哪些规则。
文章目前仅提供英文版本。
Most social reports go unused, and the data is not the reason
Numbers that do not reconcile. Definitions that drift between cycles. Conclusions with no source. Any one of the three and the report can only be filed, never acted on. We treat all three as product requirements.
Engagement is not one number — it is a series of trade-offs
What likes, comments, shares, saves and views each actually tell you. Why we weight views at 0.01, and why we would rather drop a metric than estimate it.
One event, four retellings: how a single narrative carried ten months
A breakdown of how one European business school reused a single award across four waves of communication — and the conditions under which that playbook transfers.