Coverage

What we can watch, stated plainly

Platforms expose different fields. We do not promise what we cannot get, and we never pad a gap with a substitute number — if a metric is missing from a report, the report says which one.

International

Platform	Keywords	Accounts	Comments
LinkedIn	Yes	Yes	Yes
Instagram	Yes	Yes	Yes
TikTok	Yes	Yes	Yes
YouTube	Yes	Yes	Yes
Facebook	No	Yes	Yes
X / Twitter	Yes	Yes	No
Reddit	Yes	Yes	Yes
Threads	Yes	Yes	No
Google Web	Yes	No	No

Chinese platforms

Platform	Keywords	Accounts	Comments
RED (Xiaohongshu)	Yes	Yes	Yes
Douyin	Yes	Yes	No
Weibo	Yes	Yes	No
Bilibili	Yes	Yes	Yes
WeChat Official Accounts	Yes	Yes	No
WeChat Channels	Yes	Yes	No
Zhihu	Yes	Yes	No
Baidu	Yes	No	No
Kuaishou	Yes	Yes	No

You give us an objective; the search follows it. Named keywords and accounts are where it starts — analysts keep adding long-tail terms, accounts and platforms as the picture develops, and every change is logged in your monitoring plan.