An interview, then a workspace built for you
Your account manager learns the business, the brand and the real marketing goal, then sets up the modules, dimensions and views around it.
What JefurryInsights is
Public opinion and industry intelligence, on one desk
Most teams run two separate streams: a listening tool for what is being said about them, and a pile of newsletters for what is happening in their sector. We merge them. Mentions, competitor activity, search demand and industry news go through one review and come back as a single workspace your team opens every cycle.
Highly customised, not a template
Before anything is set up, your account manager interviews your team: the business, the brand, and what the marketing actually needs to achieve. The analysis interface, the modules and the content are then built around that — and the search keeps adapting as your objectives move.
See how an engagement runs →18platforms, Chinese and international, measured on one yardstick
Multilingualhigh-quality sources, filtered down to the industry insight worth your time
3baselines behind every movement: your history, your competitors, your category
1 : 1a dedicated account manager who interviews you first, then builds around you
Three services
One job, split three ways
Your brand, your competitors and your market — three angles on one workspace built around you, each one ending in what to publish next. Start with the one you need most.
01Understand yourself
Your week, read back to you
- Key events4 this cycle
- Audience issues5 clusters
- Content that landed9.1× baseline
2,058comments read by people, not only sampled by machine
Understand yourself
How is the outside world talking about you?
Your brand, your accounts, your week. Comments grouped into the issues people keep raising, events rebuilt in order, and the content that was actually read kept apart from the content that was merely posted.
- Brand sentiment and reputation, tracked across Chinese and global platforms
- Key events rebuilt as a timeline: where it started, who amplified it, where it went
- Comments grouped into the questions and complaints people keep repeating
- Which of your posts were actually read through — and why
You walk into the meeting already knowing what is being said, and what to answer.
Understand competitors
What are your competitors doing, and who is louder?
A named list of competitors, measured the same way. Share of voice counts deliberate engagement only, never views. When a competitor moves, you get the move and what it was likely for — not a screenshot of their post.
- Share of voice against a named competitor set — deliberate engagement only
- Competitor campaigns and content moves, with what they were likely for
- Posting rhythm, formats and topics, side by side
- A composite ranking across dimensions, compared cycle over cycle
You see the gap — and the opening — before anyone asks you about it.
Understand the market
What is changing out there, and does it touch you?
Policy, demand, platform rules, and the alternatives your audience is weighing. Each signal is checked against what you are trying to achieve this season, so the market section reads as things that concern you — not things that happened.
- A daily industry brief, curated from multilingual, high-quality sources
- Search demand: what people look up, and who owns the first screen
- Policy and platform changes that actually touch you
- Outlook: the windows and narratives coming next cycle
Your content calendar follows the market, not last year’s plan.
Our method
From signal to content strategy
- 01
What happened
Who said it, when, on which platform, and the original wording. The search starts from your objective, not a frozen keyword list: terms, accounts and platforms keep being refined, and every change is logged.
- 02
Why it concerns you
Relevance comes from your objectives for this season, not from keyword matches. Every item says why it was kept — so if you disagree, there is something specific to push back on.
- 03
What it means
Every movement worth reporting is read against three baselines: your own history, your named competitors and the wider category. A number on its own never becomes a conclusion.
- 04
What to do
The reading becomes a content plan you can run: which topic to write next, on which platform, from what angle and in what format, and when — set against your competitors and the category, so you take the ground only you can hold.
What lands on your desk
A service standard, not another login
We run the collection and the analysis. You get the output, on a schedule you can plan around.
A brief every morning
Industry insight picked from a wide, multilingual base of high-quality sources. On a quiet day you get fewer, with a line saying so — we never pad a list.
An email the moment it turns red
Three alert levels in one alert centre. Red goes straight to the people named in your monitoring plan; confirm it and we move to hourly watch.
One reviewed report, same shape every time
Weekly, fortnightly or monthly. The structure never changes, so this cycle can be laid against the last one instead of re-read from scratch.
Three levels, one alert centreDecision makers see red. Doers see red and amber. Analysts see everything. The cut-off changes; the facts underneath stay the same.
- RedAct now — emailed the moment it lands
- AmberKeep watching — in the cycle report
- GreenWorth using — an opening, not a problem
The obvious question
“We could search this ourselves, or just ask an AI”
For a rough answer, you could. For something you will put in front of your leadership, three things get in the way.
Relevance
What has this got to do with us?
Generic toolKeyword match. It fires, so it ships.
We search toward what you are trying to achieve this season, not a fixed keyword list, and every item carries the reason it was kept. Change the objective and the search follows.
Comparability
Is this actually a big deal?
Generic toolOne volume number. Reach, or mentions.
Volume is not importance. A quiet policy change can outweigh ten thousand reposts, so every movement is read against your history, your competitors and your category.
Provenance
Where did this conclusion come from?
Generic toolA blended source, or none at all.
Someone in the meeting will ask. Every call opens back to the source, the time and the original wording, and inferences are labelled as inferences.
Where we draw the line
Every claim carries one of five labels — never more than one
That is the line between a finding and a guess. When the evidence is thin, the item says so and waits. A shorter report you can defend beats a longer one you cannot.
Observed fact
Source, time, excerpt, original link.
System-derived
Deduplication, clustering, translation and calculation, with the method shown.
Inference
Labelled as inference, with confidence and the other possible reading.
Client-confirmed
Business context you gave us, attributed and dated.
Unverified
Sources conflict or evidence is thin. It waits — it does not become a conclusion.
Questions
You will probably ask these first
Highly customised. Before setup, your account manager interviews your team — the business, the brand and the real marketing goal. From that we decide what to search for and build your analysis interface: which modules, which dimensions, which components and what content. The search itself is agentic: as your objectives shift, we update keywords, long-tail terms, accounts and platforms instead of running a fixed list.
No. We do not run a collection engine. Public-platform data is supplied by third-party providers; the Jeffery analyst team cleans, checks and analyses it, then delivers it to your workspace. That is why every report footer says "public-platform data supplied by third-party providers" — it is the literal truth.
Weekly by default; fortnightly or monthly if that suits you better, plus a monthly sentiment review. The scope is not fixed: your Monitoring Plan holds the objective and a starting set of keywords and accounts, and the analyst team keeps refining terms, accounts and platforms toward that objective, with every change logged in the plan. Changes you request take effect from the next cycle, so the one in progress is never disturbed.
Every metric can be explained in one sentence. Engagement is likes plus comments plus shares. Share of voice counts active engagement only and never mixes in views. When a platform does not expose a field, we leave it out and label the gap — no estimating, no zero-filling. Cycle-over-cycle comparisons are calculated when you read them, so if a definition changes, history changes with it.
International: LinkedIn, Instagram, TikTok, YouTube, Facebook, X, Reddit, Threads and Google web results. Chinese: RED (Xiaohongshu), Douyin, Weibo, Bilibili, WeChat Official Accounts and Channels, Zhihu, Baidu and Kuaishou. Each platform exposes different fields, and we state those limits openly in your plan rather than promise what we cannot get.
Yes. People in your organisation are either Member or Viewer. Both see exactly the same content; the only difference is whether they can edit organisation details and the monitoring plan. Seats come with your plan, and the remaining count is shown in settings. Invitations go out as a one-time email link valid for seven days.
Yes. Everything in your workspace is available to your assistant through a standard connector (MCP). Prefer not to connect anything? Nothing changes — the brief still lands.
No. Each organisation is isolated at the database row level — no organisation can read another's content. Deliverables are for your internal analysis only. We never roll them into a public product, benchmark or league table.
See a real report before you talk to us
The demo runs on public sample data and is structured exactly like a live delivery. If it looks useful, we will take 30 minutes and show you what it would look like with your own brand in it.